MOTION GRAPHICS ✦ PROJECT1 ✦

 23.4.2025 -.4.2025 (Week1-Week4)

LIU ZIYU /0367533/

Design principles/Bachelor of Design in Creative Media

 MOTION GRAPHICS

INSTRUCTIONS

week2

Lecture:

Definition: Motion graphics are animations that feature text as a key element, combining graphic design, animation, and sound to deliver messages or tell stories.

Purpose:

Enhance communication

Help audiences understand stories or concepts better

Commonly used in ads, title sequences, and explainer videos

Features:

Focus on typography and layout

Often include background music and voiceovers

Visually simple, content-focused

Examples:

Psycho title sequence: a classic mix of sound, graphics, and movement

True Detective opening: visuals reflect character psychology with minimal typography

Frequently used in public awareness or tech explainer videos

week3

Lecture:

Composition is how visual elements (like line, shape, color, and space) are arranged in an artwork.

Key Principles:

Unity: All parts should feel like they belong together, creating harmony.

Variety: Adds interest by using different or contrasting elements.

Balance: Makes the artwork feel stable—symmetrical is calm, asymmetrical is dynamic.

Movement: Guides the viewer’s eye through the artwork, like flowing lines or figure direction.

Rhythm: Like music, it creates a visual beat or flow across the piece.

Focus (Emphasis): The main point the viewer’s eye is drawn to—important for clarity.

Contrast: Strong differences (light vs. dark, big vs. small) create impact and mood.